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Sales Psychology Program

Sales training: sales psychology

Behavioral Science · Decision-making · Persuasion

This sales training program provides practical instruction on sales psychology, customer behavior, and persuasion techniques. Rather than focusing on the product itself, the sales psychology training... ...teaches how the human brain thinks, makes decisions, and why people say "yes." As a course in sales psychology, it equips participants with insights into customer psychology, persuasion techniques, and strategic sales approaches.

Training programme
Sales Psychology (PDF)
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Practical Sales Psychology Track
behavior · persuasion · trust
Trust building trust
Influence mechanisms of influence
Decision psychology of decision-making
Practice real-world sales scenarios
Premium program

Sales Psychology Academy

AZN 790
  • Sales professionals
  • B2B and B2C
  • Certificate
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For those looking to make a difference in sales

What does the sales training cover?

This sales psychology training teaches how to understand human behavior, reduce resistance, handle objections, and influence the decision-making process. The program is built around real-world dialogues, role-playing exercises, and closing techniques used in both B2B and B2C sales.

  • The psychology of decision-making
  • Mechanisms of trust and persuasion
  • Customer behavior models
  • The psychological roots of objections
  • Emotional vs. rational selling

Who is this course for?

  • Sales professionals
  • Sales managers
  • Entrepreneurs
If you want the customer to convince themselves rather than trying to convince them, this program is for you.

Training Program

Psychological and strategic stages of sales decisions

  • Conscious and subconscious decision-making
  • The brain's reactions to threats and opportunities
  • The impact of emotion on purchasing decisions
  • The psychological formula for trust
  • The critical role of the first 30–90 seconds in sales
  • The impact of body language and tone of voice
  • Rational and emotional customer types
  • Price-focused vs. The value-focused customer
  • Analysis of customer decision-making motives
  • Social proof and the authority effect
  • Scarcity, urgency, and the paradox of choice
  • Psychological triggers leading to "Yes"
  • Objections: "It's expensive," "I'll look later," "Let me think about it"
  • Underlying reasons behind objections
  • An approach based on agreement rather than argument
  • The right sequence of logic and emotion
  • Sales strategy based on customer type
  • Constructing the value proposition
  • How stories affect the brain
  • Selling a problem-solution story, not just a product
  • Structuring the sales pitch
  • Reducing price resistance
  • Value arguments instead of discounts
  • Psychology of premium sales
  • The psychological timing of the close
  • “Fear of loss” and decision pressure
  • Repeat sales and long-term relationships
  • Real-world B2B and B2C sales scenarios
  • Role-playing and live feedback
  • Developing a personal sales style

Start viewing sales differently now

Apply now and gain a psychological edge in sales.

Apply now
MÖVZU ÜZRƏ CAVABLAR

Seçimə kömək edən suallar

Proqramın əhatəsini və mövzunun praktik tətbiqini qısa şəkildə aydınlaşdırın.

Müştəri psixologiyası satışda necə tətbiq olunur?

Alıcının qərar meyarını, tərəddüdünü və qiymətə münasibətini anlamaq təqdimatı uyğunlaşdırmağa kömək edir. AİTM-in satış psixologiyası proqramında müştəri davranışı və etiraz ssenariləri işlənir.

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