Strategic Marketing Program
Marketing Academy
Strategy · Value · Positioning · Measurable Results
The AİTM Marketing Academy is a marketing training program focused on strategy, branding, digital marketing, and analytics. This academy does not teach how to post on social media. Specialists building marketing systems that understand the market, create value, and drive sales develop these skills.
5 stages
end-to-end marketing
6 months
in-depth practical training
ROI
measurable results
Premium Marketing Track
strategy · execution · analytics
Brand
positioning & value
Growth
scalable funnel
Performance
paid & data
Analytics
ROI & KPI
Full programme
Marketing Academy
AZN
1800
- 6 months · 30 modules
- 120+ hours of practical training
- Max. 15 participants
- Diploma and Certificate
- Training materials
- Coffee break
Admission based on interview
Marketing Academy Structure
Complete marketing chain: from strategy to execution, from measurement to brand value
- Business strategy and value creation
- The role of marketing in the business model
- Marketing ≠ advertising approach
- Business Model Canvas
- Competitive advantage
- Value chain analysis
- Research Types
- Qualitative and quantitative approaches
- Data-driven decisions
- Consumer psychology
- Survey design
- Deriving insights
- STP model
- Target market selection
- Positioning strategy
- Strategic goals
- Long-term planning
- Marketing roadmap
- Strategic-operational alignment
- Resource allocation
- Execution risks
- Customer lifecycle
- Loyalty and retention
- CRM systems
- B2B decision-making unit
- Long sales cycle
- Corporate client strategy
- Consultative selling
- Value-based sales
- Sales and marketing synchronization
- Pricing strategies
- Value-based pricing
- Profitability analysis
- Annual marketing plan
- Budget allocation
- ROI-based decisions
- Marketing KPI framework
- Measurement and reporting
- Performance management
- Brand equity
- House of brands vs. branded house
- Premium brand positioning
- Jungian archetypes
- Brand personality
- Emotional value
- Agile & Waterfall
- Marketing project management
- Deadlines and resources
- ATL, BTL, TTL
- Message strategy
- Channel selection
- PR planning
- Event marketing
- Corporate Social Responsibility
- Digital ecosystem
- Online behaviors
- Omnichannel approach
- Digital sales funnel
- Automation tools
- CRM + digital integration
- Growth mindset and experimentation culture
- Scaling strategies
- Data-driven growth decisions
- Building the brand story
- Content strategy and planning
- Message sequencing
- Platform logic and behaviors
- Organic and paid balance
- Brand reputation
- Paid media strategy
- Creative testing
- ROAS and conversion optimization
- Campaign structure
- Audience and retargeting
- Pixel and data interpretation
- Automation Funnels
- Lead nurturing
- CRM and marketing alignment
- Dashboard logic
- Key marketing metrics
- Management reporting
- Building a marketing team
- Managing agencies and in-house teams
- Motivation and performance
- Brand reputation risks
- Crisis communication plan
- PR and media relations
- Marketing strategy for a real business
- Presentation before the commission
- Professional feedback and development plan
Who is this academy for?
- ✔ Business owners and founders
- ✔ Marketing managers and strategists
- ✔ Professionals responsible for branding and growth
- ✔ Those aiming to build sales-driving marketing
- ✖ Not for those wanting to learn how to post on social media
- ✖ Not for those looking for a standard "SMM course"
Marketing is not an expense — it is an investment
Admission to the academy is based on a selection process. Goal: to develop marketing leaders who deliver results.
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